I am right in the middle of two weeks of teaching on our communications school here at YWAM Newcastle. I have the privilege of getting to share on a topic that is close to my heart; “Being Heard In The Digital Age”. During this topic I dive into how the students can see their audience respond to their message in a real and practical way. The world spends a crazy amount of time on the internet, more specifically social media, so it is a medium that cannot be ignored by communicators.

I wanted to quickly share with you the main practical activity that I have the students do. On day one I have them begin a blog project where they have to write a blog to a specific audience that I gave them. These blogs are then placed on the YWAM Newcastle website. From there the students are tasked with sharing them in any way possible. It is entirely in their hands. Why do I do this? Well as I continue to teach on this topic we are able to use these blogs as clear examples of a message being communicated online. That includes, as all communications should, receiving clear and measurable feedback. Amongst other things we look closely at the following. All of which play into the main ‘response’ the message they are communicating is after.


  1. How they share the posts on social media & get the word out.
  2. How people are interacting with the page using Google Analytics.
  3. Are people responding to the message by completing a contact form.
  4. How those people are followed up on through a CRM like Salesforce.


Here are the student’s blog posts if you are interested.

  1. 6 Ways To Get The Most Out Of Your YWAM DTS by Kali Wratten
  2. 5 Things I Discovered Doing A Christian Gap Year by Samantha Kemp
  3. Why I Left University To Join YWAM by Ryan Winslade
  4. 4 Useful Tips For Raising Support As A Missionary by Nathaniel Hegyes
  5. 3 Things You Can Experience During A YWAM DTS by Hilaire Bakoume
  6. What Happened When I Left My Comfort Zone To Join YWAM by Fiona Muha


The School of Communication & Digital Influence is a 3 month University of the Nations core course. That means that it is required for any degree completed through the UofN.